Week 10 🤖 Mon Nov 02
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OVERVIEW: (10 mins)
The Big Picture
INTRO TO THE FRAMING STORY: (30 min)
"Framing is about the choices we make in what we say, how we say it, what we emphasize, and what we leave unsaid, and how these choices shape how people think, feel, and act.
Framing plays a major role in social change. As Walter Lippman, a founder of public opinion research, observed in 1921: "The way in which the world is imagined determines at any particular moment what people will do.'"
We have all heard that when it comes to effective communications, it’s not just what you say; it’s how you say it. But it turns out that when you say it is also important. Through experiments across the past three decades, psychologists and behavioral economists have documented how the order in which we encounter ideas shapes how we recall, evaluate, and respond to them.
Certain “spots” in a communication matter more than others: We are more likely to remember items and ideas that come at the very beginning, or the very end, of a sequence. These are called the primacy effect and the recency effect, respectively.
Once an idea is called to mind, it shapes the way we interpret the information that follows. This is a process known as priming, and it means that the way we start a communication has an outsize effect on whether we make people open to our ideas or cause them to shut those ideas out.
STUDENT EXAMPLES:
OWS: (40 min Breakout Rooms) Framing Story and Message (write this on your blog, or post to your blog when you've successfully come up with your ideas) The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product or watching/participating in your story.
Framing is how you say something, using a “frame of communication.”
Frames are story lines that make an issue relevant to a particular audience. Framing is not lying. It is putting a particular spin (a frame) on factual details.
Framing effects occur when a message frame alters someone’s opinion on an issue.
PRESENTATIONS & DISCUSSIONS: (* we didn't get to this last week) (20 min)
Source:
Source:
DISCUSS: assignment (10 min)
ASSIGNMENT 10A: (1) FINISH Framing Story and Message (2) CREATE (3) ADD something to your >> *ALL DUE NEXT CLASS
